The 4 C's of Effective Communication

Communication plays a fundamental role in all facets of our lives, especially in the business world.  The way that we communicate is crucial in helping to build trust in ourselves, in our brand, and in the products or services or that we have to offer to our clients. I like to say that "a professional is someone who works on themselves every day". So, how are you doing at being a "true professional" with the words that you use to communicate to your clients and customers every day? 

Effective communication is an art and a science, so you must be making a constant effort to spend time working on enhancing your communication skills to ensure that you are staying relevant and effective in your line of work.  Brian Tracy reiterates this by saying that "Communication is a skill that you can learn. It's like riding a bicycle or typing.  If you're willing to work at it, you can rapidly improve the quality of your life." 

Do you want to improve the quality of your “work life”?  If so, are you willing to put in the time and effort that is required to get better?   

Let’s quickly review the four C’s of effective communication.

Do the words you use provide confidence in you and in your product or service that the customer can truly feel when you communicate with them?

Do the words you use provide complete clarity to the customer that you fully understand all of their wants and needs and that you sincerely have a desire to help?

Do the words you use provide certainty to your customer that what your company offers is the very best product and or service to meet their needs?

Do the words you use provide a sense of creativity to your customer that you are being genuine and sincere and are not just giving rehearsed responses to what they are saying?

Glen Stuart once said, "Communication is about trying to recreate in the mind of the receiver, what is in your mind". It's so very true.  When dealing with customers or potential clients, you’re going to want to make a genuine effort to make sure that you are being an effective communicator. You need to show your customers that you truly care about them, that you fully understand what it is that they want and or need and that you’re the best person to help them.  This is precisely where your words can either “make you or break you” in the business world.  Your words really do matter, so make sure you are making the most, with the ones that you use. 

Make a difference today,

Paul Cummings

P.S. Are you an automotive sales professional with a desire to increase your sales and career opportunities? Regardless of your level of experience, I believe that you will find great value in opening up The Vocabulary Vault, my first online B2C course. 

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